Here’s a follow up on my favorite brand mis-match. Today in my AAF SmartBrief, I notice a banner ad for Sprint together with NEXTEL.
There is a quote in the CNET News.com article Advertising seeps into the cell phone from Lowell McAdam, chief operating officer of Verizon Wireless that Sprint Nextel, who according to the article “will be the first of the four major U.S. carriers to move in this direction“, should heed as a warning.
“We are being careful about jumping into advertising,” Lowell McAdam, chief operating officer of Verizon Wireless, said during a panel at the CTIA show. “People view their cell phones as their personal space, more so than their PC. If they get an ad they don’t want to view, that is a violation.”