A friend pointed out The Wall Street Journal online article, “How to Create a Successful Web Site For Nothing” (or Almost Nothing), to me as an article to send the way of those prospects that as a professional we may not want to deal with.
However, to see that much space dedicated to such poor advice is truly sad. Not only is most of it not appropriate for a small business website, the estimate of website hosting costs (one third pay over $1,000 per year) are absolutely wrong or the result of terrible research.
A small business with that kind of hosting cost would not be the target of the “build it yourself” small business crowd and more likely a small business that functions mostly online or has very customized hosting needs.
Hardly the type of estimate to include in a “guide for owners looking to make the leap online” as stated.