With the election of Obama this week Advertising Age has reported that our industry could feel some “pain” under the new administration.
“Fasten your seat belts. It’s going to be a bumpy ride,” said Dick O’Brien, exec VP of the American Association of Advertising Agencies.
Much of the needed health care reform our country needs could affect Direct to Consumer pharmaceutical advertising and privacy concerns could change how marketers profile consumers.
The affects of a shift in policy could be expected in some of the following places.
- Drug ads
- The FTC
- The FCC
- Net Neutrality
- Justice Department
Hopefully responsible advertising and self regulation will help us avoid government regulation.