From Advertising

Competition, Not Regulation Drives GMO Transparency

Organic Stamp Shows Natural Farm Foods

In March 2013 Whole Foods Market put “a stake in the ground on GMO labeling” by announcing that by 2018 all products sold by the grocery chain would be labeled indicating any included genetically modified organisms in order to provide full GMO transparency to customers. The announcement occurred around the same time as failed efforts by consumer activists to petition the federal government …

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‘Mad Men’ was a decade-long whale hunt antagonized by an economist

Illustration from an early edition of Moby-Dick

The series finale of ‘Mad Men’ closed a fictional window to the 1960s. Women’s and civil rights, The Beatles, Serge Gainsbourg and The Doors, the introduction of birth control and realization that cigarettes cause cancer. The series remained authentic by intertwining itself with events of the decade. The crash of American Airlines Flight 1, the assassinations of John F Kennedy …

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Six Years Later, Snickers Continues… Blunders or Brilliance?

snickers-aus-construction-hed-2014

An Adweek article showed up in my feed this afternoon from a friend, Construction Workers Yell Messages of Empowerment to Women in Snickers Stunt featuring construction workers yelling at women – with messages of empowerment. The commercial shows construction workers who instead of yelling sexist catcalls, shout positive messages like, “I’d like to show you the respect you …

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