Category: Advertising

The Yellow Pages can’t touch this

One of the first things I encourage businesses to consider as part of their Internet marketing is to take control of their listing in Google’s Local Business Center. Just recently Google published the video below on YouTube and sums up the reasons why very well. And it’s FREE! If you currently spend money on Yellow …

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Web 3.0 and some new media sites

I recently started following @griner on twitter who posted Web 3.0 is about taming the deluge of data this week. I am entertained most by the Un-Sites he mentions, the most recent of which is Boone Oakley (embedded below) and their story of Billy. I was reminded by his post of the Modernista! site mention …

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Social-Media Kegger could cause a hangover

I found Doug deGrood’s recent article, This Social-Media Kegger Not All It’s Cracked Up to Be, to be quite insightful and worth a read by anyone looking to start social-media and Internet marketing efforts. Especially if you if you are considering handing money to a company to assist you with your efforts. As one of …

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February AdCast; Advertising Insight on industry diversity

February’s AdCast centered on the topic of diversity and featured D. Shenell Reed, MBA, Communications Officer for Moffitt Cancer Center Foundation, Patrick Mantiega, publisher of La Gaceta and Angelette Aviles, is the principal of America’s Marketing & Graphics. We concluded the show with an Advertising Insight discussion about the sobering statistics around minority employment in …

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Belgian brewer trashes American tradition

Little more than a week after announcing they will raise ticket prices to Busch Gardens and SeaWorld, Belgian beer brewer AB InBev has announced it will trash a 50-year old theme park tradition by no longer offering two free beers to park visitors. The move, done to enhance the parks’ appeal for patrons of all …

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