I received a press release today from friend Michelle Todd with Governor Charlie Crist’s office announcing his support of this grass roots effort to boost Florida’s economy.
From the release:
Surrounded by a coalition representing Florida businesses, media and city leaders, Governor Charlie Crist today announced a new incentive for Floridians to spend their money locally. The “Florida Backyard Card,” unveiled today, rewards consumers who spend their money with hundreds of participating businesses across the state. The State of Florida has joined the grassroots campaign to support Florida-based businesses.
“I am pleased to stand here today with businesses rewarding Floridians who are shopping right here in the Sunshine State,” said Governor Crist. “When Floridians spend with local businesses, their dollars go to employee wages, building rent and state and local taxes, which support schools and emergency services. I’m urging Floridians to get their Florida Backyard Card and use it.”
The Florida Backyard Card is part of the “Backyard Economics” campaign launched last month by the business coalition championed by the Florida Retail Federation and the Florida Chamber, along with associations representing media outlets. The growing partnership includes VISIT FLORIDA, the Florida Restaurant and Lodging Association, the Florida Automobile Dealers Association and many more, making local spending a win-win for consumers.
Visit www.FloridaBackyardCard.com to search for participating businesses and savings on apparel, restaurants, grocery stores, home improvement, vacation rentals and many more categories.