The decision to begin this blog was made over a decent period of time. Of course it started with first hearing the buzz up to three years ago about blogs and was followed up by questions from clients, other industry friends and more and more buzz. It was finally this past summer at the American Advertising Federation www.aaf.org annual conference, Pixel Shift, that I really started to decide one would be needed.

As an effort to practice what I preach to clients and prospective clients I did create a blog and have no embarked on what will become the never-ending task of keeping it going...

This should significantly test my copywriting ability...

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