Now that we do more blogging with and for our clients as part of their online marketing efforts, I have found often that our clients are not really certain that the content we produce together will be read.

While the Marriott is certainly not the closest comparison of a small business in Tampa Bay, it is certainly a good example of the fact that when people find relevant information to what they are searching for they will in fact read it.

This Washington Post article from last week is a good read on the benefits and some of the pitfalls to be careful of when blogging.