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Vinny Tafuro

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Category: Advertising

May 22, 2018Advertising, Labor Cage

Creative Ventures and Careers–‘a sort of public prostitution’

Why we love art yet hate the artist has been an Industrial Age economic necessity Have you considered where the line is between ‘starving artist’ and ‘sellout’ in today’s digital economy? Where everyone is an influencer and monetizing your friends […]

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June 10, 2015Advertising, Lifestyle Design, Living

Passionate young professional challenges millennial stereotypes

Sharp, fashionable and grounded describes 22 year old Cassandra Laper, a former University of Tampa student who is finding her groove in the advertising industry while harmoniously earning a degree from the preeminent Fashion Institute of Technology (FIT) in New […]

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June 2, 2015Advertising, Business, Conscious Capitalism, Corporate Empathy

Competition, Not Regulation Drives GMO Transparency

In March 2013 Whole Foods Market put “a stake in the ground on GMO labeling” by announcing that by 2018 all products sold by the grocery chain would be labeled indicating any included genetically modified organisms in order to provide full GMO transparency to […]

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May 21, 2015Advertising, Business, Corporate Empathy

‘Mad Men’ was a decade-long whale hunt antagonized by an economist

The series finale of ‘Mad Men’ closed a fictional window to the 1960s. Women’s and civil rights, The Beatles, Serge Gainsbourg and The Doors, the introduction of birth control and realization that cigarettes cause cancer. The series remained authentic by intertwining itself with events […]

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August 29, 2014Advertising, Charity, Community Involvement, Politics, PSA

Dirty Political Trick Exploits ALS Foundation

Yesterday’s negative claim about the ALS Foundation by the Political Ears website is an outrageous example of a low class website intentionally using data out of context to exploit a good organization. Yes the article reports accurately that only 27% of funds […]

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March 27, 2014Advertising, Business, Corporate Empathy

Six Years Later, Snickers Continues… Blunders or Brilliance?

An Adweek article showed up in my feed this afternoon from a friend, Construction Workers Yell Messages of Empowerment to Women in Snickers Stunt featuring construction workers yelling at women – with messages of empowerment. The commercial shows construction workers who instead […]

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February 19, 2014Advertising, Business, Conscious Capitalism, Corporate Empathy

Chipotle’s Industry Attack – Smart Indeed…

This week Chipotle has made another move in their campaign to change the course of corporate agribusiness and continues to expand a brilliant case study in brand development. After the success of last September’s Scarecrow the restaurant chain has stepped into new […]

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January 17, 2014Advertising, Business, Conscious Capitalism, Corporate Empathy

JCPenney: What If Companies Could Die With Dignity?

UPDATE: I just became aware today of JCPenny’s reintroduction of appliance sales a few months back in January 2016. Almost exactly two years after I published this suggestion below about letting companies die and brands to evolve. The announcement by JCPenney this week […]

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January 15, 2014Advertising, Business, Corporate Empathy, Technology

Neoteny. Exploring the “Youthification” of Our Society

Last week Gary Vaynerchuk, author of Jab, Jab, Jab, Right Hook and The Thank You Economy posted an insightful article to LinkedIn about a dramatic shift that our society is experiencing right now that can be observed readily in pop culture […]

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January 8, 2014Advertising, PSA

European Style Driving PSAs – Unsettling, but are they Effective?

A cousin posted a link to this driving safety PSA from New Zealand and since it’s been quite a while since I have covered PSAs of any kind I thought it might be a topic to resurrect if you will […]

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Testimonials

I never would have guessed how enlightening it was...

I went into my Personal Futures Session with Vinny not knowing what to expect. I never would have guessed how enlightening it was to begin laying out what I want to see for myself and loved ones. Vinny did an amazing job at pulling this out of me without telling me what I wanted. If you are at a transition point in life, or even if you are doing well, but know there is something more out there, Vinny's Personal Futures Session may just be what shows you the way. – TM

A much better idea of what I want to do...

I just turned 40 and my life is going through some major life changes. I wasn't really sure what direction my life was headed, much less how to get there. It honestly left me feeling kind of stuck and like my life had no direction. The Personal Futures session with Vinny Tafuro was truly what I needed. It helped me to gauge where in my life I was and gave me a framework for how to think about my future and which direction I want my life to go. Now I have a much better idea of what I want to do and what steps I need to start taking to get there. I am grateful for feeling like I can now move forward with my life. – HL

The future is far less terrifying...

I have ADHD and have so many plans, desires, and needs going through my head but have such a hard time focusing enough to put everything in order and definitely see the forest and not the trees. I'm also self-employed with two businesses so I have a lot going on which compounds this issue.

Vinny really took the time to listen to my needs and to get to the core of my values before we even began the process. We widdled down to three overall subjects then widdled those down to goals I can aim for over different points in time then finally widdled them down to easy tasks I can start within the next 24 hours. I work best with a checklist of tasks and it was extremely helpful to have someone help me lay it out. The future is far less terrifying and I can actually see a plan for myself for more than the next year or two. I'm incredibly thankful for Vinny's expertise and encouragement. – LP

This exercise was eye-opening, to say the least!

I am a personal development junkie as I am an entrepreneur and a business educator. Always looking to improve. I thought I had done it all. (i.e. goal setting exercises, vision boards, etc.). Doing the Personal Futures program was the best I have ever done. It allowed me to dive a bit deeper into my true desires and goals that the other methods haven't done. I highly recommend the 1-on-1 program so that you have that extra 3rd-person perspective that is able to see the things right in front of you that you couldn't see on your own." – SS