I recently began spending more time evaluating Twitter after shelving it last fall for seeming slightly anemic in features and value. While I am Tweeting little myself, I am learning a great deal from my Ad 2 associates that Tweet regularly and by talking with my college cousin who has a few friends that use it.
My thoughts have evolved that Twitter is an intriguing medium with a great deal of potential that solid value can already be gained from.
While in Tallahassee earlier this month I had posted a status on Facebook critical of the media’s use of Twitter.
Vinny Tafuro wonders if large media outlets using twitter understand we all don’t need tweets on EVERY story; it’s spammy and completely impersonal.
After being challenged on my opinion, I had to focus on the catalyst of my tweet which was the large number of Tweets I receive from TBOcom.
Currently every TBOcom tweet is prefixed with “Breaking News” and followed by as much of the headline as possible and a link.
In that 24 hour period I had received 96 tweets that were considered “Breaking News” by the Tribune.
A sample tweet from that day (misspelling of Receive not my own):
Breaking News: Former Schools Superintendent To Recieve Honor: Longtime Hillsborough School Superi…
The award is being given April 15th and I am sure most of us would agree would not be considered “breaking news.”
Here is an analogy to illustrate what the Tribune is doing:
Imagine your daily printed newspaper arrived with every story printed in chronological order from front to back with no designation of section, subject and/or region it was related to forcing you to scan/read the entire paper?
For example; would it not be better for TBOcom to have a tboSports, tboHillsborough and tboPinellas twitter accounts and assign each one to the proper editor/writer?