Author: Vinny Tafuro

Starbucks Takes First True Step into the Knowledge Economy

The terms “knowledge economy” and “digital age” have been thrown around by professionals, pundits, academics, and politicians in some form or another for at least 20 years. Until this week however not one of them has presented a real grasp of the nature of this new economy. Most everyone has attempted to measure and understand the knowledge economy …

Read more

Six Years Later, Snickers Continues… Blunders or Brilliance?

An Adweek article showed up in my feed this afternoon from a friend, Construction Workers Yell Messages of Empowerment to Women in Snickers Stunt featuring construction workers yelling at women – with messages of empowerment. The commercial shows construction workers who instead of yelling sexist catcalls, shout positive messages like, “I’d like to show you the respect you …

Read more

The Up Side of Looking Down

Today we often read, hear about, or otherwise discuss how being constantly connected by technology through our smart phones and other devices to social media and the Internet is diminishing our appreciation for “real” conversations and building “real” relationships in the physical world. We are encouraged to unplug and disconnect as we fight very real …

Read more

Economic Laggards Face Pending Extinction

It’s been just nine lightning fast quarters since I began writing Corporate Empathy and openly discussing whether corporations acting with empathy could profitably find solutions to big social challenges. In that time I’ve found solid examples of just that. Initiatives like Conscious Capitalism, Benefit Corporations, and Sr Richard Brandson’s, The B Team consist of businesses that …

Read more

Franklin Offers New Opportunity for Poynter/Times

This week the Tampa Bay Times announced buyouts in advance of job reductions, the result of continued declines in revenue and circulation. Just five months ago the Times implemented a pay-wall while Amazon’s Jeff Bezo’s made a significant investment in a failing industry by purchasing the Washington Post.  With the Post purchase in October I reiterated my January 2012 appeal that the …

Read more

A Psychological Evaluation of Corporations

Last week’s move by Chipotle is a great preview of how corporations may someday keep each other in check without tight regulation as they compete to outdo each other’s social impact. This entry is an excerpt from my book Corporate Empathy that you can read or watch below. America’s Constitution created a republic and adopted capitalism as …

Read more