Google to offer more click fraud protection

Google to offer more click fraud protection
By Elinor Mills Staff Writer, CNET
Published: February 28, 2007, 9:01 PM PST

From the article: Beginning next month, Google plans to give advertisers the ability to prevent their pay-per-click ads from being shown to competitors suspected of repeatedly clicking on the ads to drive up their cost.

The move, to be announced in Google’s AdWords blog on Thursday, is an effort to curb click fraud, which involves generating clicks solely for the purpose of increasing the cost of an advertiser’s pay-per-click ad.

I number of people that I talk to about AdWords always seem to have the same question about competitors clicking their ads and costing them money so this is an article that can help some of you understand how seriously Google is taking click fraud and working to avoid it.

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