Little more than a week after announcing they will raise ticket prices to Busch Gardens and SeaWorld, Belgian beer brewer AB InBev has announced it will trash a 50-year old theme park tradition by no longer offering two free beers to park visitors.
The move, done to enhance the parks’ appeal for patrons of all ages, ends a tradition that dates back to 1959 and Busch Gardens’ origin as a small bird garden that offered tours of an adjacent A-B brewery.
Advertising time during this year’s Super Bowl is reportedly being sold at a rate of $3 million for a single 30-second spot.
Assuming the Belgian brewer has a cost of $ .40 for each free beer given out, one 30 second Bud Light spot would allow them to hand out two free beers to 3.75 million visitors or roughly 85% of all visitors to Busch Gardens in 2007.
The entire $30 million Super Bowl advertising buy would supply a whopping 75 million free beers.