AdCast co-hosts Carl Vervisch and Nic Lorden invited me to discuss Ad 2 Tampa Bay’s transition to interactive media that began during my term as president of the organization. Prior to 2005 the organization’s Internet communications were limited to an obsolete website and inconsistent use of email blasts with little knowledge of the effectiveness of either. …
Tag: AdCast
February AdCast; Advertising Insight on industry diversity
February’s AdCast centered on the topic of diversity and featured D. Shenell Reed, MBA, Communications Officer for Moffitt Cancer Center Foundation, Patrick Mantiega, publisher of La Gaceta and Angelette Aviles, is the principal of America's Marketing & Graphics. We concluded the show with an Advertising Insight discussion about the sobering statistics around minority employment in …