This week Burger King announced they would be replacing Miami’s Crispin Porter + Bogusky with agency McGarryBowen after a two month agency review process. The change is not a surprising corporate reaction considering Burger King has consistently lost market share […]
Social Media & Internet Marketing experts – Where did they come from?
I found an article last week and decided today was a good day to post my thoughts on the subject. Prompted by the Internet marketing sales pitch I’ve had to endure hearing at a nearby table while sitting in a […]
Facebook sweeps Foursquare in 2010 midterms with 2010 election badge
November 3, 2010 – United States – In an unprecedented come-from-nowhere campaign strategy Facebook swept the 2010 midterm election clearly demonstrating the social network’s flexibility and dominance over other social networks. Foursquare was an early favorite of political and social […]
The Yellow Pages can’t touch this
One of the first things I encourage businesses to consider as part of their Internet marketing is to take control of their listing in Google’s Local Business Center. Just recently Google published the video below on YouTube and sums up […]
Social-Media Kegger could cause a hangover
I found Doug deGrood’s recent article, This Social-Media Kegger Not All It’s Cracked Up to Be, to be quite insightful and worth a read by anyone looking to start social-media and Internet marketing efforts. Especially if you if you are […]
Twitter may find key to money
A Reuters article, Twitter to launch business tools by year-end, seems to me the best way for Twitter to monetize the service. It will be “simple stuff” such as lightweight analytics, (co-founder Biz) Stone said. He reiterated the company’s commitment […]
Microsoft should be scared of Google Chrome
This PCWorld article came out about a few weeks after I downloaded and tried out Google’s new browser, Chrome. I’ve been using Chrome since. Google’s Chrome browser has a market share that rounds down to zero. Yet Microsoft plans to […]
April AdCast; Ad Insight on Interactive Communications
AdCast co-hosts Carl Vervisch and Nic Lorden invited me to discuss Ad 2 Tampa Bay’s transition to interactive media that began during my term as president of the organization. Prior to 2005 the organization’s Internet communications were limited to an obsolete […]
Google CEO addresses the newspaper industry
This is a final follow up on my recent critique of newspapers and journalism. I hope my opinions on this subject have been valuable and constructive, as I truly value what good journalism provides for a free democracy. In his […]
Newspapers and journalism should look back at browsers and music sharing
This is a follow up to Friday’s post and addresses the use of the Internet by newspapers and provides some opinions as to why that usage has not been financially successful. Currently newspapers are using a “see what sticks” approach […]