Category: Advertising

Do local campaigns need TV?

The article today on political consultant Mich Kates highlights a point that seems to indicate a change in local political races going forward. The Beckner campaign tapped another, relatively inexpensive, means of reaching voters. While he raised nearly $200,000, the campaign spent none of it on television and little on the radio. While I do not …

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Obama, Congress and the ad industry

With the election of Obama this week Advertising Age has reported that our industry could feel some “pain” under the new administration. “Fasten your seat belts. It’s going to be a bumpy ride,” said Dick O’Brien, exec VP of the American Association of Advertising Agencies. Much of the needed health care reform our country needs could …

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Does Greenpeace JFK video cross line?

A Brandweek article today reported that JFK Footage is recycled by Greenpeace in the name of stopping global warming. As part of its “Energy [R]evolution” push, one of the 35th presidents’ most famous speeches is altered to deliver a message about the dangers of global warming. It says:”When man first walked upon the moon it …

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Apple responds to Microsoft

Apple came out with an ad that answers the “I’m a PC” campaign launched by Microsoft and does so very effectively in my opinion. Will CP+B retaliate and start a brand war or try something else? Maybe the next ads will show that a Windows PC costs less and have Bill Gates slipping money into strangers …

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Another battle won in the war on Spam

The Federal Trade Commission claims to have shut down a huge spam operation that may be have been responible for up to a third of the world’s spam. The FTC said it has shuttered an operation that sent billions of spam messages around the world directing consumers to Web sites, and that the operation was …

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Final Destination Style PSA’s

For anyone who was a fan or just happened to see any of the soon to be four Final Destination movies you know the visual effects. I discovered the following European PSA that uses a very visual and emotional message to combat speeding. The video reminded me of a series of videos by the Ontario Workplace Safety …

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Hijacked Billboards

Last week Arby’s hijacked billboards around Atlanta during rush hour to remind drivers they should be ‘thinking Arby’s.’ I am not fan of Arby’s at all but the ballons are pretty cool.

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