One of the first things I encourage businesses to consider as part of their Internet marketing is to take control of their listing in Google’s Local Business Center. Just recently Google published the video below on YouTube and sums up […]
Web 3.0 and some new media sites
I recently started following @griner on twitter who posted Web 3.0 is about taming the deluge of data this week. I am entertained most by the Un-Sites he mentions, the most recent of which is Boone Oakley (embedded below) and […]
Social-Media Kegger could cause a hangover
I found Doug deGrood’s recent article, This Social-Media Kegger Not All It’s Cracked Up to Be, to be quite insightful and worth a read by anyone looking to start social-media and Internet marketing efforts. Especially if you if you are […]
April AdCast; Ad Insight on Interactive Communications
AdCast co-hosts Carl Vervisch and Nic Lorden invited me to discuss Ad 2 Tampa Bay’s transition to interactive media that began during my term as president of the organization. Prior to 2005 the organization’s Internet communications were limited to an obsolete […]
Google CEO addresses the newspaper industry
This is a final follow up on my recent critique of newspapers and journalism. I hope my opinions on this subject have been valuable and constructive, as I truly value what good journalism provides for a free democracy. In his […]
February AdCast; Advertising Insight on industry diversity
February’s AdCast centered on the topic of diversity and featured D. Shenell Reed, MBA, Communications Officer for Moffitt Cancer Center Foundation, Patrick Mantiega, publisher of La Gaceta and Angelette Aviles, is the principal of America’s Marketing & Graphics. We concluded […]
Outsourced telemarketers for Florida tourism
According to the Times, State Senators were not pleased to find that VisitFlorida outsourced marketing services to a company outside of the state. VisitFlorida budgeted about $600,000 for one year to USA800, a Kansas City telemarketing firm, to field calls […]
January AdCast; Advertising Insight
Ad 2 Tampa Bay AdCast hosts Carl Vervisch and Kate Whatley welcome guest correspondent Vinny Tafuro of Tafuro Communications onto the show to discuss how the economy’s impact on this year’s Super Bowl advertising.
Local businesses can copy national marketing strategy in down economy
This week Adweek examined the strategy of national companies that are using well connected bloggers to help create content and buzz surrounding their brands. The article, Brands Tap Web Elite for Advertorial 2.0 provided insight on how national companies have […]
Belgian brewer trashes American tradition
Little more than a week after announcing they will raise ticket prices to Busch Gardens and SeaWorld, Belgian beer brewer AB InBev has announced it will trash a 50-year old theme park tradition by no longer offering two free beers […]