I have not blogged or sent an email update since before I left for Tallahassee and cannot believe it has been over two full months. Thank you to those of you who let me know my writing has been missed. It has been a whirlwind of a year so far. On to the updates: This …
Category: Advertising
The Rally in Tally & Public Service Ad Campaigns
American Advertising Federation – Fourth District Legislative Rally This week Tampa Bay Advertising Federation and Ad 2 Tampa Bay members (myself included) will head to Tallahassee to join with the other 20+ AAF chapters around the state to visit our local state legislators for the Rally in Tally. Each year we make this visit on …
Microsoft and Crispin… this ought to be fun
As this headline, In an Effort to Get ‘Cool,’ Microsoft Finally Calls in Crispin, came across my screen I had to saw “wow” as the Window’s Vista campaign had previously exclaimed. Now that the Sprint & Goodby saga has ended, this might be a good relationship to watch. Don’t get me wrong unlike Burger King, …
AdCast in Febuary with Media Talk
Co-hosting AdCast this month with Media Talk I was able to see myself on the big screen of the Tampa Theatre during the kick of of the Gasparilla Film Festival. If you have not seen Ad 2 Tampa Bay’s monthly web cast you can always check out the archives online at YouTube. I have had …
Secrets Of Smart E-Mail Marketing
After a meeting this week with a client about creating an email newsletter I was doing some reading and found this Forbes.com article on the topic. The article gives good tips and arguments for using an email management program as I do such as Constant Contact. The section on “From” and “Subject” lines is probably …
Ybor City restaurants fail to market
The Citytimes article Ybor’s fresh approach yesterday stirred some previous thoughts I’ve discussed individually with people but have never fully vetted in a written forum. The above article announces the opening of Raw Sushi and Sake Lounge in Ybor City; in the same location as the two previous failed sushi restaurants, Sushi on 7th and …
2008 ADDY Awards and After Party
The annual ADDY Awards Gala was held Saturday, February 9, 2008 at the Cuban Club in Ybor City under a crescent moon, a perfect venue for announcing the best advertising produced in 2007. Entries in the local competition, sponsored by the Tampa Bay Advertising Federation, have grown nearly every year since 2002, and this year …
Victoria’s Secret Gamble
The most watched ad during the Super Bowl was the Victoria’s Secret commercial, which was seen by 103.7 million viewers, according to Nielsen Media Research data. Aired in the fourth quarter during a commecial pod at 9:44 p.m. to 9:45 p.m. I would have to estimate that running an ad in the fourth quarter is …
Sprint… No Longer with Nextel?
According to, this Washington Post article, Sprint Nextel may be writing of up to $31 billion related to the 2005 merger with Nextel Communications. If taken in full, the write-off would eradicate all of the “goodwill,” or the premium Sprint paid for assets related to the deal. Wow, that has to hurt! “Most people agree …
Spam Update 2008
I regularly have clients contact me in regards to controling spam and unfortunatly the answers I find never seems to get any better. Unfortunately as business users of email with our email addresses posted on our websites it almost always seems to be a losing battle. The biggest challenge is the tighter you try to …