A full six months, a holiday shopping season and a new year have come and gone since predicting that “Dreams” and subsequent ads created by two time Adweek U.S. Agency of the Year, Goodby, Silverstein & Partners, would do little […]
Damn Right Your Dad Drank It!
I had planned to blog this article when it came out and never got around to it. However now I am and it is more relevant and an example of an ad that worked on me. In Daytona this past […]
Times editorial on the FTBRC
Just thought I’d share today’s Time’s editorial with you, where they mention some questions that the Florida Taxation and Budget Reform Commission should bring up. Below are the debate questions they pose, with the second being of concern to our […]
SEO Practices: Black Hat vs. White Hat SEO
Before selecting an SEO consultant you should that there are two sectsso to speak and are usually referred to as Black Hats or White Hats. The difference between the two is a long discussion on ethics and risk calculation which […]
SEO Practices: Flash Websites
A discussion I regularly have with clients, potential clients and other website designers is how they can make their site(s) better with Flash. Especially on the client side because they would love to have an intro movie that really highlighted […]
The nightmare Sprint’s business customers will face next week…
I’ve been anticipating the news and got my first bite this morning courtesy of an Associated Press article, New Sprint Ads To Highlight Clients’ Need For Speed about Sprint Nextel’s new spot coming out this Friday in theaters and then […]
Sprint Ahead… of a fast sinking ship?
An Advertising Age article today, Sprint Nextel CMO Mark Schweitzer Resigns, does not come as a surprise. However I find it odd that they give absolutely no reason for Schweitzer’s departure. Could it be he is jumping ship before new […]
What is Sprint Nextel thinking?
Here’s a follow up on my favorite brand mis-match. Today in my AAF SmartBrief, I notice a banner ad for Sprint together with NEXTEL. So following up on my mention from last month, I guess that Mark Schweitzer, Sprint’s chief […]
Who’s to blame for Sprint Nextel’s woes?
Today’s AdAge article, Goodby Scoops Up Sprint’s $1.2 Billion Business, quoted Mark Schweitzer, Sprint’s chief marketing officer, “Goodby’s sterling reputation and creative talents are second to none and together we will deliver a more integrated and strategic brand execution,” I […]
Google to offer more click fraud protection
Google to offer more click fraud protectionBy Elinor Mills Staff Writer, CNET News.comPublished: February 28, 2007, 9:01 PM PST From the article: Beginning next month, Google plans to give advertisers the ability to prevent their pay-per-click ads from being shown […]