This PCWorld article came out about a few weeks after I downloaded and tried out Google’s new browser, Chrome. I’ve been using Chrome since. Google’s Chrome browser has a market share that rounds down to zero. Yet Microsoft plans to argue to the European Commission that bundling Chrome into Windows — an anti-trust decree the …
Category: Internet
April AdCast; Ad Insight on Interactive Communications
AdCast co-hosts Carl Vervisch and Nic Lorden invited me to discuss Ad 2 Tampa Bay’s transition to interactive media that began during my term as president of the organization. Prior to 2005 the organization’s Internet communications were limited to an obsolete website and inconsistent use of email blasts with little knowledge of the effectiveness of either. …
Google CEO addresses the newspaper industry
This is a final follow up on my recent critique of newspapers and journalism. I hope my opinions on this subject have been valuable and constructive, as I truly value what good journalism provides for a free democracy. In his closing remarks to the NAA, Eric Schmidt, CEO of Google expressed an exciting optimism for …
Newspapers and journalism should look back at browsers and music sharing
This is a follow up to Friday’s post and addresses the use of the Internet by newspapers and provides some opinions as to why that usage has not been financially successful. Currently newspapers are using a “see what sticks” approach to social media and the Internet in general. Friday’s post on Twitter was just one …
Newspapers and new media
I recently got into a discussion regarding the use of Twitter and Facebook by the news media that has prompted me to address my opinions in greater detail. I recently began spending more time evaluating Twitter after shelving it last fall for seeming slightly anemic in features and value. While I am Tweeting little myself, …
Local businesses can copy national marketing strategy in down economy
This week Adweek examined the strategy of national companies that are using well connected bloggers to help create content and buzz surrounding their brands. The article, Brands Tap Web Elite for Advertorial 2.0 provided insight on how national companies have learned from mistakes of the past when blogging was brand new and are now using …
Do local campaigns need TV?
The article today on political consultant Mich Kates highlights a point that seems to indicate a change in local political races going forward. The Beckner campaign tapped another, relatively inexpensive, means of reaching voters. While he raised nearly $200,000, the campaign spent none of it on television and little on the radio. While I do not …
Zombies in Plain English
In the spirit of Halloween I thought I would pass along the following educational video by Lee and Sachi LeFever of Common Craft that will help you identify, avoid and/or defeat zombies during your travels this evening. If you are interested in learing about other mysteries of the world such as Blogs, Google Docs, Phishing Scams or …
The Googling
I regularly get ribbed for going to Google whether on my laptop or while out and on my phone. I found the following series of videos funny and thought I would share. The Vacationeers, the creators of the viral smash “Google Maps,” present a new original web series that continues the chilling tales of the …
Yes people do read your blog
Now that we do more blogging with and for our clients as part of their online marketing efforts, I have found often that our clients are not really certain that the content we produce together will be read. While the Marriott is certainly not the closest comparison of a small business in Tampa Bay, it …